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For a short-term rental owner, every euro counts. While nightly rates form the base of your income, did you know you can significantly boost your revenue by offering additional products and services? This is exactly what's called Airbnb upselling -- a technique now essential in the short-term rental industry for boosting revenue while meeting travelers' growing expectations. AI (artificial intelligence) can become your best ally for this commercial strategy. In a detailed video, Bassel Abedi, founder of nowistay.com, explains how AI can manage these Airbnb add-on sales on your behalf, without you needing to lift a finger!
Let Nowistay's AI co-host sell add-on services for you -- automatically and naturally.
Get started freeThe short-term rental market is evolving rapidly. In 2025, travelers are looking for more than just a place to stay: they want to live a complete and personalized experience. This trend represents a golden opportunity for hosts who know how to offer the right complementary services at the right time.
Airbnb extras are no longer a luxury but a competitive necessity.
For example, Airbnb Superhosts earn on average 29% more annual revenue compared to standard hosts, demonstrating the positive impact of an enriched service approach on profitability (Source: Igms study, 2024).
The range of ancillary services you can sell is particularly broad and depends on your property type, location, and target clientele. Here is a comprehensive list of proven examples:
These services, as varied as they are, address a real and growing demand from travelers while representing a potentially significant additional revenue source for your short-term rental business.
The concept developed by Bassel Abedi, founder of Nowistay, is revolutionary in its simplicity: when a traveler asks about a specific add-on service, the AI co-host automatically detects it and proposes the service in its response, providing a personalized payment link.
Bassel Abedi emphasizes that the ultimate goal is to implement a "complete artificial intelligence system that responds to your travelers and is even capable of proactively and personally selling for your property."
This approach radically transforms the client relationship: instead of passively waiting for requests, your AI co-host becomes a true sales assistant that identifies needs and proposes tailored solutions in real time.
For this Airbnb upselling strategy to work effectively, you need to set up a solid digital infrastructure. This infrastructure relies on creating a comprehensive digital welcome guide that integrates all your paid extras. A dedicated section of your guest guide then functions as a real "online shop" integrated into your accommodation service.
In the video, Bassel Abedi explains in detail how to use this online guide, managed by the Nowistay platform, to "sell additional products and services in a smooth and natural way".
The digital welcome guide is the foundation of your commercial automation. It must be designed to be:
The AI co-host analyzes guest interactions with this guide to continuously optimize suggestions and improve conversion rates.
Bassel Abedi strongly recommends using a professional payment platform like Stripe to manage your Airbnb add-on sales. This solution offers several decisive advantages:
Once your payment links are generated, integration into your welcome guide should be designed to maximize conversions:
Guests can subscribe to extras with a single click, significantly improving the user experience and conversion rate.
Bassel Abedi particularly emphasizes the financially advantageous aspect of this approach for property owners.
"All the money from add-on sales goes directly into your pocket, with the exception of the payment platform's card processing fees, which in Stripe's case represent approximately 2.9% + 0.25 euros per transaction."
This high profit margin allows you to:
A legitimate concern involves the compatibility of this upselling system with the terms of use of booking platforms like Airbnb or Booking.com.
Nowistay's AI co-host is designed to respond directly within these platforms' messaging systems while respecting their terms of use. However, it is crucial to follow 3 fundamental rules:
Bassel Abedi concludes with a critical recommendation: "The best approach is to validate directly with Airbnb your specific strategy. Each case may differ and it is important to ensure that your particular approach complies with all conditions."
This preventive approach protects you against potential sanctions and allows you to operate with peace of mind.
Technological evolution continues to open new possibilities for Airbnb add-on sales. Future innovations will likely include:
Using AI to optimize your Airbnb add-on sales represents much more than just a revenue increase opportunity. It is an approach that benefits all stakeholders in the ecosystem:
This AI-powered Airbnb extras strategy is no longer optional for ambitious property owners: it has become a competitive necessity. The time and energy freed up can be reinvested in continuously improving your offerings, developing new services, or simply in your work-life balance.
The future belongs to property owners who know how to combine technology and service to create memorable experiences while optimizing their profitability.
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