Comparisons

Nowistay vs Smily 2026: Two French PMS Platforms, One Has Autonomous AI

Nowistay and Smily are both French PMS platforms. Smily, founded in 2009, relies on template-based scheduled messaging. Nowistay, founded in 2023, ships the industry's only fully autonomous AI at 12 EUR per property per month with Airbnb, Booking.com, Vrbo, and Expedia integrations.

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What is Smily?

Smily, formerly BookingSync, is a France-based PMS and channel manager since 2009. After rebranding from BookingSync, the company broadened to include a marketplace alongside its core PMS and channel management.

The platform offers calendar synchronization, channel distribution to major OTAs (Airbnb, Booking.com, Vrbo), automated messaging, payment processing, and a website builder. Smily has a strong presence in the French market and Southern Europe.

What is Nowistay?

Nowistay pairs a full PMS and channel manager with the industry's only fully autonomous AI guest communication. Founded in 2023 in Bordeaux, France.

Direct integration with Airbnb, Booking.com, Vrbo, and Expedia. Integrates with Beds24, Smoobu, Lodgify. Includes digital welcome guide with upselling, smart locks, dynamic pricing, direct booking, KYC, and team coordination. 300+ property managers, 10,000+ daily messages, 12 EUR per property per month.

The critical difference: autonomous AI vs scheduled messaging

Smily relies on scheduled automated messaging via templates. For everything else, you respond manually.

Nowistay's AI reads each message, understands context, and composes helpful natural responses in seconds, 24/7, in any language. Truly autonomous - the AI responds directly without host approval.

Feature-by-feature comparison

Channel management

Nowistay: Direct integration with Airbnb, Booking.com, Vrbo, and Expedia. Integrates with Beds24, Smoobu, Lodgify.

Smily: Channel management connecting to major OTAs (Airbnb, Booking.com, Vrbo) and additional European channels.

Guest communication

Nowistay: Fully autonomous AI handling complete guest communication. 10,000+ messages daily. Multilingual.

Smily: Scheduled automated messages via templates and triggers. Non-routine communication requires manual response.

Marketplace and distribution

Nowistay: OTA distribution through Airbnb, Booking.com, Vrbo, Expedia, plus direct booking.

Smily: Operates its own traveler-facing marketplace as additional booking channel.

Welcome guide and upselling

Nowistay: Digital welcome guide with built-in upselling shop.

Smily: No native welcome guide or upselling platform.

Smart locks and access

Nowistay: Integrated smart lock management with automatic code generation. Codes can also be set to match the last 6 digits of the guest's phone number.

Smily: Limited native smart lock integration.

Dynamic pricing

Nowistay: Built-in dynamic pricing.

Smily: Integrates with external dynamic pricing providers.

KYC and guest verification

Nowistay: Built-in KYC verification.

Smily: Guest registration for compliance.

Pricing comparison

Nowistay: 12 EUR/property/month, all features included. 30 properties = 360 EUR/month.

Smily: Tiered pricing varying by features and property count. With Smily, 30 properties needs at least 1-2 dedicated communication staff (thousands of euros/month additional). With Nowistay, AI handles messaging.

Who should choose Nowistay?

  • French and European managers wanting AI-native platform
  • Growing portfolios
  • International guest hosts needing multilingual
  • Efficiency-focused operators
  • Current Smily users hitting template limits

Who should stay with Smily?

  • Managers valuing the Smily marketplace
  • Small portfolios (1-5 properties)
  • Managers deeply integrated with Smily ecosystem

The verdict

Smily has served the French and European market admirably since 2009. Solid, established platform with unique marketplace.

But Nowistay brings the same French market understanding paired with technology that fundamentally changes what's possible. Autonomous AI at 12 EUR per property per month, with the only fully autonomous AI in the industry.

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Bassel Abedi

Founder & CEO of Nowistay

Over 25 years of experience in real estate investing and a recognized expert in short-term rental automation. Bassel helps property managers increase revenue, cut operating costs, and deliver 5-star guest experiences using AI-powered tools he built from firsthand hosting experience.