Nowistay and Smily are both French PMS platforms. Smily, founded in 2009, relies on template-based scheduled messaging. Nowistay, founded in 2023, ships the industry's only fully autonomous AI at 12 EUR per property per month with Airbnb, Booking.com, Vrbo, and Expedia integrations.

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Get started nowSmily, formerly BookingSync, is a France-based PMS and channel manager since 2009. After rebranding from BookingSync, the company broadened to include a marketplace alongside its core PMS and channel management.
The platform offers calendar synchronization, channel distribution to major OTAs (Airbnb, Booking.com, Vrbo), automated messaging, payment processing, and a website builder. Smily has a strong presence in the French market and Southern Europe.
Nowistay pairs a full PMS and channel manager with the industry's only fully autonomous AI guest communication. Founded in 2023 in Bordeaux, France.
Direct integration with Airbnb, Booking.com, Vrbo, and Expedia. Integrates with Beds24, Smoobu, Lodgify. Includes digital welcome guide with upselling, smart locks, dynamic pricing, direct booking, KYC, and team coordination. 300+ property managers, 10,000+ daily messages, 12 EUR per property per month.
Smily relies on scheduled automated messaging via templates. For everything else, you respond manually.
Nowistay's AI reads each message, understands context, and composes helpful natural responses in seconds, 24/7, in any language. Truly autonomous - the AI responds directly without host approval.
Nowistay: Direct integration with Airbnb, Booking.com, Vrbo, and Expedia. Integrates with Beds24, Smoobu, Lodgify.
Smily: Channel management connecting to major OTAs (Airbnb, Booking.com, Vrbo) and additional European channels.
Nowistay: Fully autonomous AI handling complete guest communication. 10,000+ messages daily. Multilingual.
Smily: Scheduled automated messages via templates and triggers. Non-routine communication requires manual response.
Nowistay: OTA distribution through Airbnb, Booking.com, Vrbo, Expedia, plus direct booking.
Smily: Operates its own traveler-facing marketplace as additional booking channel.
Nowistay: Digital welcome guide with built-in upselling shop.
Smily: No native welcome guide or upselling platform.
Nowistay: Integrated smart lock management with automatic code generation. Codes can also be set to match the last 6 digits of the guest's phone number.
Smily: Limited native smart lock integration.
Nowistay: Built-in dynamic pricing.
Smily: Integrates with external dynamic pricing providers.
Nowistay: Built-in KYC verification.
Smily: Guest registration for compliance.
Nowistay: 12 EUR/property/month, all features included. 30 properties = 360 EUR/month.
Smily: Tiered pricing varying by features and property count. With Smily, 30 properties needs at least 1-2 dedicated communication staff (thousands of euros/month additional). With Nowistay, AI handles messaging.
Smily has served the French and European market admirably since 2009. Solid, established platform with unique marketplace.
But Nowistay brings the same French market understanding paired with technology that fundamentally changes what's possible. Autonomous AI at 12 EUR per property per month, with the only fully autonomous AI in the industry.
Gain a competitive edge and meet travelers' expectations for instant responsiveness. Intelligent automation is no longer an option: it has become a standard in professional vacation rental management.
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