Being an Airbnb host often feels like juggling ten things at once. Between bookings that pop up at any hour, a flood of traveler questions, and the constant feeling of being "on call," it's easy to wonder if you've bitten off more than you can chew. I remember meeting Marc, a Paris-based host, at a short-term rental trade show. He told me he spent more time answering messages than enjoying his family. "I checked my phone every five minutes, even on vacation," he admitted. He's not alone. The good news? Automating your Airbnb messages can turn this stressful task into a smooth, professional process. In this article, we'll explore why automation is becoming essential for hosts, which messages to automate, how to set them up step by step, and which tools to use, including practical tips and pitfalls to avoid.
Short on time?
Here are the 5 key takeaways on Airbnb messaging automation:
The short-term rental game has changed. Airbnb is no longer a quirky site for couchsurfing adventurers. It's now a professional-grade platform where guests expect premium service.
Today's travelers want clear, consistent info, instantly. And as a host or property manager, you're expected to be organized, responsive, and... always available.
That's where message automation comes in. It allows you to:
Some questions, like local tips or special requests, require a personal response. That's where Nowistay's AI co-host steps in. It handles those inquiries for you with warmth, clarity, and 100% reliable info.
But for recurring messages, automation is your best ally.
This is the first message your guest receives. It sets the tone and builds trust. A great message includes:
Example: "Hi Sarah! Thank you so much for booking the Parisian Nest. We're excited to welcome you from March 15-18. You'll love the area, especially the little bakery down the street! You'll receive all your check-in details a few days before your stay. Have a great day!"
This is arguably the most important message in your automated sequence. Send it 2–5 days before check-in. Include:
On arrival day, send a quick welcome message confirming everything's ready. For check-out, send a reminder the evening before: include departure time, instructions, and optional late check-out offers.
Bonus tip: Some hosts add a mid-stay check-in: "Hope everything is going well! Let us know if you need anything." It can prevent issues before they arise.
Good news: Airbnb offers a free built-in automation tool in the host messaging section.
These handy variables personalize your message automatically. For example:
Example message: "Hi [guest_first_name], welcome to [listing_name]!" becomes "Hi Sophie, welcome to the Batignolles Loft!"
A powerhouse tool for multi-platform messaging (Airbnb, Booking.com, Vrbo).
Strengths:
Bonus: Can detect questions like "Where's the Wi-Fi?" and reply instantly.
Simple, budget-friendly, ideal for new hosts. Includes message scheduling, calendar sync, and cleaning reminders.
Pros: Easy setup, low cost
Cons: Fewer advanced features
A full-blown PMS (Property Management System) best suited for property managers or hosts with 5+ listings. More complex, but powerful.
Unlike other tools, Nowistay doesn't just send pre-written texts. It uses artificial intelligence to:
For anything truly urgent or unique, it notifies you directly (via email, and soon WhatsApp or SMS).
Nowistay combines automation and empathy. You stay in control, without being glued to your phone.
Track these indicators:
Future innovations may include:
But don't forget the essence of great hosting: empathy and human connection.
Automating your Airbnb messages isn't just a nice-to-have. It's essential to stay competitive and sane. Whether you use Airbnb's built-in tool or an advanced platform like Hospitable or Nowistay, the key is to start.
Test. Refine. Improve. Guests will enjoy a smooth experience, and you'll get your time and peace of mind back.
So, ready to send your first automated message?
Take advantage of our welcome guide + AI assistant today!
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